FAQs
[Frequently Asked Questions]
Every petrol station is different but typically we would expect you to see an increase of between 2% and 6% in your gross margins. For the average UK forecourt trader this equates to a significant increase in profits and, just importantly, PriceCast can also help eliminate the risk of you losing business!
Cost of an initial data audit and full analysis of historical sales transactions, together with site set up, is just £1,200 plus VAT and typically 0.09p per litre managed.
Provided you are using PriceCast continually and are making full use of the artificial intelligence function, we would expect each site to see rapid revenue increases over the first 12 months. Thereafter, as the system is optimised, revenue growth will mature
This will vary from site to site but typically breakeven is achieved within 3 to 6 months.
PriceCast uses advanced algorithms that map your customers buying habits in the context of a locally competitive environment. It constantly measures the impact of price changes on customer behaviour no matter how frequently they are made and it takes into account external factors like the weather, time of day, competitor activity etc.. PriceCast works because it learns from every trend scenario and is consequently able to optimise both pricing and customer acquisition.
Before anything can happen we need to send an engineer out just to audit your site set up. This is a free service for all our potential customers. In 99% of cases everything is fine and subject to us accepting your instruction to proceed, we can have you up and running within a month.
No. We are so confident that you will reap the benefits of PriceCast that we do not lock customers in. With payment being monthly in arrears you are free to stop using PriceCast at any time.
No. You are in control and you set the parameters. As PriceCast tests and pushes the boundaries of your market there may be very short periods low margin but these are controlled using your site rules – meaning you will never lose money!
No, our alogrithms are more sophisticated. Surge algorithms can alienate customers by taking advantage of things like peak demand, extreme weather and shortage of supply etc.
Whilst PriceCast can do this, it is different because it mostly aims to create a win win situation between you and your customers. We identify and establish your customers ‘sweet spot’ – a point at which we generate the greatest return for you the forecourt trader. In this situation, it is not unconceivable that prices might fall, to the benefit of customers, whilst still bringing you even greater returns.
No. PriceCast recognises that every petrol station has a different customer profile and that this will vary depending on the time of day, day of the week, time of year and whether it is a period of holiday. PriceCast continually learns and tests the parameters of multiple customer profiles to establish best price scenarios.
PriceCast’s software is used by over 2000 forecourt traders across Europe. Developed by Danish company A2I Systems, our software was launched to the market a few years ago 2011 and continues to grow strongly across Europe and the US as artificial intelligence solutions become more widely understood and accepted.
Yes, you control all the parameters. You can set PriceCast to change prices once a week, or a ten times a day and you can even set it to work between certain hours. The control and options you have are almost limitless.
Yes, within reason, we will visit each and every site as part of the audit process and this is at no cost or commitment to you.
We can look after as many sites as you need. Because PriceCast is a ‘Cloud’ based service we can easily scale as you require.
We use publicly available commercial data from Agency/Credit card sales.
Yes. We will be very happy to introduce you to existing users should you require.
Yes. If you want individual site managers to have your authority to change prices we can enable this. What’s more, you can set password accessed authority levels to be confident PriceCast is always in safe hands.
It is very easy. We have a series of ‘tried and tested report procedures’ which can be easily accessed by phone or tablet. Alternatively, you can configure reports as you wish and you can even set up push notifications so that you are alerted real time.
No. Presently PriceCast only monitors fuel sales. We are currently developing EPOS focused algorithms which will mean we can analyse the relationship between fuel sales and drystock sales.
PriceCast recognises that some businesses will pay using Fuel Cards and the system easily takes this into account by excluding these customers from the system entirely.
Absolutely. We recognise the critical nature of forecourt management tools and so have designed PriceCast to run in parallel. Over time, when you are fully confident of PriceCast’s performance it will be your choice as to whether you’d like to drop your existing software provider in favour of making full use of the PriceCast’s features available to you.
Yes. If your cost price is significantly affected by blended stock then PriceCast will take this into account.
Yes. If you are too busy we are happy to help. Just let us know how many stations you’d like us to manage for you and with a small ongoing management fee your account manager will set everything up.
FAQs
[Frequently Asked Questions]
Every petrol station is different but typically we would expect you to see an increase of between 2% and 6% in your gross margins. For the average UK forecourt trader this equates to a significant increase in profits and, just importantly, PriceCast can also help eliminate the risk of you losing business!
Cost of an initial data audit and full analysis of historical sales transactions, together with site set up, is just £1,200 plus VAT and typically 0.09p per litre managed.
Provided you are using PriceCast continually and are making full use of the artificial intelligence function, we would expect each site to see rapid revenue increases over the first 12 months. Thereafter, as the system is optimised, revenue growth will mature
This will vary from site to site but typically breakeven is achieved within 3 to 6 months.
PriceCast uses advanced algorithms that map your customers buying habits in the context of a locally competitive environment. It constantly measures the impact of price changes on customer behaviour no matter how frequently they are made and it takes into account external factors like the weather, time of day, competitor activity etc.. PriceCast works because it learns from every trend scenario and is consequently able to optimise both pricing and customer acquisition.
Before anything can happen we need to send an engineer out just to audit your site set up. This is a free service for all our potential customers. In 99% of cases everything is fine and subject to us accepting your instruction to proceed, we can have you up and running within a month.
No. We are so confident that you will reap the benefits of PriceCast that we do not lock customers in. With payment being monthly in arrears you are free to stop using PriceCast at any time.
No. You are in control and you set the parameters. As PriceCast tests and pushes the boundaries of your market there may be very short periods low margin but these are controlled using your site rules – meaning you will never lose money!
No, our alogrithms are more sophisticated. Surge algorithms can alienate customers by taking advantage of things like peak demand, extreme weather and shortage of supply etc.
Whilst PriceCast can do this, it is different because it mostly aims to create a win win situation between you and your customers. We identify and establish your customers ‘sweet spot’ – a point at which we generate the greatest return for you the forecourt trader. In this situation, it is not unconceivable that prices might fall, to the benefit of customers, whilst still bringing you even greater returns.
No. PriceCast recognises that every petrol station has a different customer profile and that this will vary depending on the time of day, day of the week, time of year and whether it is a period of holiday. PriceCast continually learns and tests the parameters of multiple customer profiles to establish best price scenarios.
PriceCast’s software is used by over 2000 forecourt traders across Europe. Developed by Danish company A2I Systems, our software was launched to the market a few years ago 2011 and continues to grow strongly across Europe and the US as artificial intelligence solutions become more widely understood and accepted.
Yes, you control all the parameters. You can set PriceCast to change prices once a week, or a ten times a day and you can even set it to work between certain hours. The control and options you have are almost limitless.
Yes, within reason, we will visit each and every site as part of the audit process and this is at no cost or commitment to you.
We can look after as many sites as you need. Because PriceCast is a ‘Cloud’ based service we can easily scale as you require.
We use publicly available commercial data from Agency/Credit card sales.
Yes. We will be very happy to introduce you to existing users should you require.
Yes. If you want individual site managers to have your authority to change prices we can enable this. What’s more, you can set password accessed authority levels to be confident PriceCast is always in safe hands.
It is very easy. We have a series of ‘tried and tested report procedures’ which can be easily accessed by phone or tablet. Alternatively, you can configure reports as you wish and you can even set up push notifications so that you are alerted real time.
No. Presently PriceCast only monitors fuel sales. We are currently developing EPOS focused algorithms which will mean we can analyse the relationship between fuel sales and drystock sales.
PriceCast recognises that some businesses will pay using Fuel Cards and the system easily takes this into account by excluding these customers from the system entirely.
Absolutely. We recognise the critical nature of forecourt management tools and so have designed PriceCast to run in parallel. Over time, when you are fully confident of PriceCast’s performance it will be your choice as to whether you’d like to drop your existing software provider in favour of making full use of the PriceCast’s features available to you.
Yes. If your cost price is significantly affected by blended stock then PriceCast will take this into account.
Yes. If you are too busy we are happy to help. Just let us know how many stations you’d like us to manage for you and with a small ongoing management fee your account manager will set everything up.
